Social Media Advertising

Social media is probably one of the biggest tools I can use for marketing this game. With it being practically free with no costs other than my time, it does a surprising amount when reaching people! There are various aspects and methods of marketing on social media platforms. A few are as follows...

Engage to get engagement in return! One big part of being an indie developer is I can show my personality! Through interacting with the community on posts and comments, there is a bigger sense of connection both for myself and those in the community. They will feel like they receive something more by interacting with me than they would just scrolling past one of my posts  (Eckstein, 2018). 

Another method is using hashtags where possible. Hashtags are used by lots of people on social media as a way to discover things linked to their interest. There are potentially thousands of people who would enjoy playing my game, but what are the chances of them going onto google and searching "MULTI-SPACE: The Third Dimension". Probably not very high. Using hashtags can get my posts discovered by those who are interested in them (Jimit Bagadiya, 2017).

Another great way of marketing is viral marketing. It is quite difficult to get a video or piece of content to go viral. But when done right, it's definitely doable! The great thing with viral content is it promotes itself. After the initial attempt to get the post out there, if all goes to plan, people are willing to share it to others who will continue to share it. Once it reaches 'viral status' then it costs no money or time for it to be spread to more people (Fraile, 2022.).

Social media is such a great resource for indie developers to use for marketing! That reminds me, check out Leask Studios on Facebook, Instagram, and Twitter!

Eckstein, M. (2018). Social Media Engagement: Why It’s Important and How To Do It Well - The Buffer Blog. [online] Buffer Library. Available at: https://buffer.com/library/social-media-engagement/.

Fraile, A. (2022). What Is Viral Marketing? Examples and Advantages. [online] www.cyberclick.net. Available at: https://www.cyberclick.net/numericalblogen/what-is-viral-marketing-advantages-and-examples.

Jimit Bagadiya (2017). How To Use Hashtags Effectively In Social Media Marketing? [online] Socialpilot.co. Available at: https://www.socialpilot.co/blog/how-to-use-hashtags-effectively-in-social-media-marketing.

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